why projects fail

Why 70% of Projects Fail And How Executives Can Turn It Around

September 16, 20254 min read

Let’s be honest most projects don’t fail halfway through. They fail before they begin.

You’ve got a sharp team. A clear vision. Even a killer strategy.
And yet… the results never quite land.
Deadlines slip. Priorities shift. Everyone’s "busy," but the needle doesn’t move.

Sound familiar?

You’re not alone.

Research shows 70% of projects fail to deliver on time, on budget, or at all.
But here’s what no one wants to say out loud:

It’s not because the team isn’t good enough. It’s because the leadership layer is flying blind.

This post is a breakdown of why execution fails at the top, and what you can do about it as a C-suite executive or founder.
Because if you’re not looking directly at
how your company runs projects…
you’re already behind.

1. The Real Reason Projects Fail and It’s Not What You Think

Most post-mortems blame tools, time, or team capacity.
But the real root cause is deeper:

  • No clear ownership

  • Vague definitions of “done”

  • Shifting priorities

  • Risks swept under the rug

  • Teams trying to execute without a working plan

These aren’t execution issues  they’re leadership issues.
And the higher up you are, the more leverage you have to fix them.

Projects don’t fail from bad luck. They fail from vague leadership.
And no amount of “just work harder” solves that.

2. The Strategy-to-Execution Gap Is Where Growth Dies

Here’s what happens in most companies (and I say this with love):
Leadership sets the strategy… and hands it off to “execution” like it’s someone else’s problem.

But strategy without ownership is just wishful thinking.
What feels like “empowerment” to you often feels like
confusion to your team.

  • What are we prioritizing first?

  • Who’s making the call when things get off-track?

  • How do we measure real progress (beyond “busyness”)?

Without answers to those questions, even the best strategy dies in the gap.

Ideas don’t fail. Execution does. And that’s on us.

3. What High-Trust, High-Performance Execs Do Differently

They don’t micromanage, but they don’t disappear either.
They embed clarity into how work happens:

  • Define what success looks like, in plain language

  • Turn strategy into actual projects, timelines, and owners

  • Create guardrails for change, scope, and risk

  • Track progress through reality, not hope

  • Celebrate discipline, not last-minute heroics

This isn’t about being controlling. It’s about being predictable.
And that’s what top talent, investors, and partners respect.

4. Discipline Isn’t the Enemy of Agility. It’s the Framework for It.

Let’s kill the myth that structure kills innovation.

Speed without structure is chaos. Structure without speed is stagnation.
You need both.

When your teams know what’s expected, what matters most, and how to adjust, they move faster. They take smarter risks. They stop wasting cycles on guesswork.

If you want your org to be agile, give them something solid to pivot from.
That’s what real agility is: responsiveness
with direction.

Final Thoughts

70% of projects still fail. And it’s not because people don’t care, it’s because they’re missing the structure to succeed.

You don’t need more ideas.
You need execution you can trust.

We’ve seen companies unlock massive results just by fixing how they execute.
You don’t need more meetings. You need more
momentum.

Because strategy is your edge, but execution is your engine.

Let’s talk about how Kaizen can help you deliver faster, with fewer surprises, and a lot more confidence.

Frequently Asked Questions

1. Why do most projects fail even with good teams?


Because even A-players can’t win without clear goals, defined roles, and a system to track progress. Talent doesn’t replace leadership.

2. What’s the biggest mistake execs make with project execution?


They delegate it too early, assume it will self-correct, or stay too abstract. Execution needs high-level attention, without micromanagement.

3. Isn’t Agile supposed to fix all this?


Agile is a tool, not a cure. Without discipline, Agile often becomes chaotic. Frameworks don’t replace executive ownership.

4. How do I stay involved without getting into the weeds?


Set the vision, approve the plan, monitor the right signals, and coach, not control. Empowerment works best when it’s anchored to accountability.

5. What makes Kaizen different from other consultancies?


We’re not here to impress you with jargon. We’re here to help your teams deliver. We build real systems that fix execution from the inside out, fast, lean and tailored.

Read Kaizen’s blog for expert insights on project management strategies and continuous improvement.

Kaizen PMA

Read Kaizen’s blog for expert insights on project management strategies and continuous improvement.

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